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Industry Insight 7 min read · October 14, 2024

A Beginner's Guide to Investing in Cryptocurrency

Crypto is volatile, but the fundamentals of smart investing still apply. Here is how to start without losing your shirt.

JP

Juno Park

October 14, 2024

A Beginner's Guide to Investing in Cryptocurrency

Understanding Crypto Volatility

Bitcoin has experienced multiple 80%+ drawdowns from its all-time high and recovered to new highs each time. Ethereum has followed a similar pattern. Understanding this cyclical volatility is the first prerequisite for investing in crypto without panic-selling at the bottom.

Volatility is not a bug in crypto — it is a feature of markets with thin liquidity and high speculative interest. As adoption grows, volatility generally decreases, but it will remain higher than traditional asset classes for the foreseeable future.

Start With a Clear Budget

The most important rule in crypto investing: only invest money you can afford to lose entirely. This is not pessimism — it is rational risk management. Set a maximum allocation as a percentage of your overall investment portfolio and stick to it regardless of how exciting the market gets.

Most financial advisors suggest keeping crypto to 5-10% of your total portfolio for the average investor. This gives you meaningful exposure to the upside while limiting catastrophic downside if the market goes through an extended bear phase.

Choosing Your First Assets

For beginners, Bitcoin and Ethereum represent the most risk-adjusted entry point. They are the most liquid, have the longest track records, and are the most likely to be held by institutional investors who provide a price floor during downturns.

Avoid altcoins with less than two years of trading history for your initial allocation. The asymmetric potential of small-cap tokens is real, but so is the risk of projects abandoning their roadmap or being outcompeted entirely.

Long-Term vs Short-Term Thinking

The data strongly favors long-term holding over active trading for most retail investors. Studies of retail crypto traders consistently show that buy-and-hold strategies outperform active trading after accounting for fees, taxes, and the psychological cost of market stress.

If you decide to trade actively, treat it as a separate bucket from your long-term holdings. Never fund short-term trades from your long-term allocation. The mental accounting matters: it keeps you from making tactical decisions that undermine your strategic position.

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